Definition of pay per click

Pay per click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked.

Explanation of pay per click

It is a method of buying visits to a website rather than earning those visits organically. PPC is commonly associated with search engine advertising, like Google Ads.

Example of pay per click

An advertiser bids on keywords related to their business and pays a certain amount every time a user clicks on their ad in the search results.

Strategies of pay per click

• Conduct thorough keyword research
• Create compelling ad copy
• Optimize landing pages for conversions

Related terms

• Cost per click (CPC)
• Impressions
• Conversion tracking
• Ad auction