Definition of pixel tracking

Pixel tracking involves using small, invisible images (pixels) to track user interactions with web pages or emails.

Explanation of pixel tracking

This technique is commonly employed in digital marketing and analytics to monitor user behaviour, clicks, and conversions without visibly impacting content.

Example of pixel tracking

Placing a pixel in an email enables marketers to track how many recipients opened the email, providing insights for campaign optimization.

Strategies for pixel tracking

• Implement pixels for conversion tracking
• Use pixels for retargeting campaigns
• Ensure compliance with privacy regulations when implementing pixel tracking

Related terms

• Tracking pixel
• Conversion tracking
• Retargeting
• Web analytics