Definition of randomized allocation

Randomized allocation involves assigning incoming traffic randomly to different variations or destinations, typically used in experiments or when testing multiple versions of a webpage or campaign.

Explanation of randomized allocation

Randomized allocation ensures unbiased distribution, helping to evaluate the performance of different variations fairly.

Example of randomized allocation

Randomly directing users to one of several landing pages to assess which design or content variation performs best.

Strategies of randomized allocation

Use randomized allocation in A/B testing, monitor statistical significance, and draw meaningful conclusions from test results.

Related terms

• Control group
• Statistical significance
• Split testing