Definition of re-engagement

Re-engagement involves reconnecting with users who have previously interacted with a brand but have become less active, aiming to revive their interest and participation.

Explanation of re-engagement

Re-engagement strategies are used to bring back inactive users, encouraging them to interact with content, make purchases, or otherwise engage with the brand.

Example of re-engagement

Sending targeted email campaigns with special offers to lapsed customers to entice them to revisit and make new purchases.

Strategies of re-engagement

Personalize re-engagement messages, offer incentives, and use various channels such as email, social media, or in-app notifications.

Related terms

• Customer retention
• Churn rate
• Win-back campaign