Definition of real-time bidding (RTB)

Real-time bidding (RTB) is an advertising auction process where ad impressions are bought and sold in real-time through an automated bidding system, allowing advertisers to bid on individual ad placements.

Explanation of real-time bidding (RTB)

RTB enables advertisers to bid on ad inventory based on user data and behavioural factors, ensuring more targeted and efficient ad placements.

Example of real-time bidding (RTB)

An advertiser bidding in real-time for ad space on a website, with the highest bidder winning the opportunity to display their ad to the specific user.

Strategies for real-time bidding (RTB)

Utilize data-driven insights, set bid strategies based on campaign goals, and continuously optimize bidding based on performance.

Related terms

• Programmatic advertising
• Ad exchange
• Demand-side platform (DSP)