Definition of rebranding

Rebranding is the process of changing a brand's identity, often to reflect a shift in values, target audience, or market positioning.

Explanation of rebranding

Companies undergo rebranding to stay relevant, attract new audiences, or recover from a negative perception in the market.

Example of rebranding

A company updating its logo, visual elements, and messaging to better align with evolving market trends and consumer preferences.

Strategies for rebranding

Conduct thorough market research, communicate changes transparently, and align the rebranding effort with strategic business goals.

Related terms

• Brand identity
• Brand refresh
• Corporate image