Definition of referral traffic

Referral traffic refers to visitors who come to a website by clicking on a link from another website, rather than directly typing in the website's URL or accessing it through a search engine.

Explanation referral traffic

Referral traffic can be organic, resulting from shared links on social media or other websites, or it can be part of a structured referral program.

Example of referral traffic

A blog post including a link to a product on an e-commerce site, and users clicking on that link to explore and potentially make a purchase.

Strategies of referral traffic

Optimize content for shareability, track referral sources, and leverage referral programs to encourage users to share links.

Related terms

• Referral link
• Inbound marketing
• Traffic sources