Definition of responsive routing

Responsive routing involves adapting the destination URL dynamically based on real-time factors such as device type, location, or user behaviour.

Explanation of responsive routing

Responsive routing aims to provide a tailored user experience by directing users to the most relevant content based on contextual information.

Example of responsive routing

Routing users to a mobile-optimized page when accessing a website from a smartphone and to a desktop version when using a computer.

Strategies of responsive routing

Utilize data-driven decision-making, prioritize user experience, and implement responsive routing based on key variables.

Related terms

• Contextual marketing
• Device detection
• Adaptive content