Definition of retargeting

Retargeting involves targeting users who have previously interacted with a website or brand but did not convert, displaying specific ads to re-engage and encourage them to revisit and complete the desired action.

Explanation of retargeting

Retargeting is commonly used in online advertising to bring back potential customers who have shown interest but have not made a purchase or taken a specific action.

Example of retargeting

A user who visited an online store, viewed products, and then sees targeted ads for those products on other websites as a reminder to complete the purchase.

Strategies for retargeting

Segment audiences based on behaviour, create compelling ad creatives, and set frequency caps to avoid overwhelming users with too many retargeted ads.

Related terms

• Remarketing
• Retargeting pixel
• Conversion funnel