Definition of search engine optimization (SEO)

Search engine optimization (SEO) refers to the strategies and practices employed to enhance a website's visibility in search engine results. The goal is to improve the website's ranking for relevant keywords, resulting in increased organic (non-paid) traffic.

Explanation of search engine optimization (SEO)

SEO involves optimizing various elements on a website, including content, meta tags, and site structure, to align with search engine algorithms. This, in turn, improves the likelihood of the website appearing on the first page of search results.

Example of search engine optimization (SEO)

An online retailer optimizing product pages with relevant keywords to improve their rankings on search engine results pages (SERPs).

Strategies for search engine optimization (SEO)

• Perform keyword research to identify relevant terms.
• Create high-quality, relevant, and well-structured content.
• Optimize meta tags, images, and other on-page elements.
• Build high-quality backlinks from reputable sources.

Related terms

• SERP (Search engine results page)
• Organic traffic
• Keyword optimization
• Backlinking