Definition of sequential retargeting

Sequential retargeting involves delivering a series of retargeted ads in a specific sequence to guide users through a conversion funnel. Each ad in the sequence is designed to move the user further along in the decision-making process.

Explanation of sequential retargeting

This strategy leverages the power of storytelling, presenting a cohesive message across multiple ads to nurture user interest and encourage them to take desired actions, such as making a purchase or filling out a form.

Example of sequential retargeting

A software company using sequential retargeting to guide potential customers through awareness, consideration, and decision-making stages by presenting different features in each ad.

Strategies pf sequential retargeting

• Plan a sequence that aligns with the user journey
• Tailor ad content to the specific stage of the conversion funnel
• Monitor user interactions to adjust the sequence as needed

Related terms

• Retargeting
• Conversion funnel
• Customer journey
• Ad sequencing