Definition of sequential routing

Sequential Routing involves directing web traffic to different destinations in a predetermined sequence. Instead of random allocation, users follow a predefined path, experiencing a series of pages or content in a specific order.

Explanation of sequential routing

This strategy is often used in marketing campaigns or user onboarding processes, guiding individuals through a sequence of pages or steps to convey information or encourage specific actions.

Example of sequential routing

A tutorial website utilising sequential routing to guide users through a series of lessons, ensuring a logical progression in learning.

Strategies for sequential routing

• Plan the sequence carefully to align with user engagement goals.
• Provide clear navigation cues for users moving through the sequence.
• Monitor user interactions and adjust the sequence based on analytics insights.

Related Terms

• User journey.
• Onboarding process.
• Information flow.
• Campaign progression.