Definition of social media marketing

Social media marketing involves using social media platforms to promote a product or service, engaging with the audience, and building brand awareness.

Explanation of social media marketing

Businesses leverage social media channels for advertising, content sharing, and interacting with their target audience to enhance brand visibility and customer engagement.

Example of social media marketing

A company running targeted Facebook ads to reach a specific demographic and drive traffic to their website.

Strategies of social media marketing

Define clear social media goals, tailor content to each platform, and actively engage with the audience through comments and messages.

Related terms

• Digital marketing
• Social media management
• Influencer marketing