Definition of social media retargeting

Social media retargeting involves displaying retargeted ads on social media platforms to users who have interacted with a brand online. It aims to re-engage users who have visited a website or shown interest in specific products or content.

Explanation of social media retargeting

By utilizing tracking pixels or cookies, social media retargeting identifies users and serves them personalized ads, reminding them of the brand and encouraging them to revisit the website or complete a desired action.

Example of social media retargeting

An e-commerce website retargeting users who viewed certain products but did not make a purchase by displaying ads for those specific products on their social media feeds.

Strategies of social media retargeting

• Set up retargeting campaigns based on specific user actions
• Create compelling and personalized retargeting ads
• Use frequency capping to control the number of retargeted ads shown to users

Related terms

• Retargeting
• Tracking pixel
• Custom audience
• Ad personalization