Throwback Thursday (TBT) is a social media trend where users share or repost content from the past, typically on Thursdays, reflecting on memories or events.
TBT encourages users to revisit and share nostalgic moments, fostering engagement and community interaction on social media platforms.
A user posting a photo from a vacation several years ago with the caption "#TBT to the good times in [location]."
Leverage TBT for brand storytelling, encourage user participation with relevant hashtags, and use TBT posts to connect with followers.