Definition of UGC (User-Generated Content)

User-generated content (UGC) refers to content created by users rather than the brand, often shared on social media platforms, forums, or other online communities.

Explanation of UGC (User-Generated Content)

UGC can include photos, reviews, videos, and other content generated by customers expressing their experiences with a product, service, or brand.

Example of UGC (User-Generated Content)

Customers posting pictures of themselves using a brand's product on Instagram or writing reviews on an e-commerce site.

Strategies of UGC (User-Generated Content)

Encourage customers to create and share UGC, run contests or campaigns to incentivize participation, and showcase UGC in marketing efforts.

Related terms

• Social media marketing
• Customer engagement
• Online community