Definition of up-sell retargeting

Up-sell retargeting involves promoting higher-tier or upgraded products in retargeted ads, aiming to encourage customers who have shown interest to consider premium alternatives.

Explanation of up-sell retargeting

By showcasing advanced or premium options, businesses attempt to increase the average transaction value and maximize revenue from existing customers.

Example of up-sell retargeting

An online electronics store retargeting customers who viewed a standard laptop with ads featuring upgraded models with enhanced features.

Strategies for up-sell retargeting

Identify relevant up-sell opportunities, emphasize value-added features, and use compelling visuals and messaging in retargeting ads.

Related terms

• Cross-sell
• Retargeting
• Product upgrading