Definition of URL rotation

URL rotation is a technique similar to link rotation, involving systematically changing the destination URL for incoming traffic, and distributing users across different URLs in a rotation.

Explanation of URL rotation

URL rotation is often used in A/B testing or marketing campaigns to evenly distribute traffic among multiple variations or destinations.

Example of URL rotation

An advertising campaign rotating through different landing pages to assess which version generates the highest conversion rates.

Strategies for URL rotation

Implement URL rotation for testing purposes, monitor performance metrics, and optimize based on the outcomes of the rotation.

Related terms

• Link rotation
• A/B testing
• Multivariate testing