Definition of user acquisition (UA)

User acquisition (UA) refers to the strategies and activities employed by businesses to attract and gain new users or customers for their products, services, or applications.

Explanation of user acquisition (UA)

User acquisition involves various marketing efforts, campaigns, and channels aimed at increasing the number of users engaging with a brand.

Example of user acquisition (UA)

A mobile app running targeted advertising campaigns on social media platforms to acquire new users and encourage downloads.

Strategies for user acquisition (UA)

Utilize digital marketing channels, optimize advertising campaigns, leverage referral programs, and analyze user acquisition metrics for continuous improvement.

Related terms

• Customer acquisition
• Growth hacking
• Conversion rate optimization