Definition of user-level targeting

User-level targeting involves tailoring the destination URL based on specific characteristics or preferences of individual users, providing a personalized experience based on user attributes.

Explanation of user-level targeting

By customizing the destination URL, websites can deliver content, promotions, or offers that align with the unique needs or behaviours of individual users.

Example of user-level targeting

An e-commerce site dynamically adjusting the destination URL to showcase products related to a user's past purchases or browsing history.

Strategies for user-level targeting

Utilize user data effectively, offer personalized content, and ensure privacy compliance when implementing user-level targeting.

Related terms

• Personalization
• Dynamic content
• Behavioural targeting