Web analytics

Definition:

Web Analytics involves the measurement, collection, analysis, and reporting of web data to understand and optimize web usage, user behavior, and website performance.

Explanation:

By leveraging analytics tools, businesses gain insights into website traffic, user interactions, and the effectiveness of online strategies.

Example:

Using Usermaven to track website visitors, page views, and conversion rates to evaluate the success of an online marketing campaign.

Strategies:

Define key performance indicators (KPIs), set up goal tracking, conduct A/B testing, and use analytics to inform data-driven decisions.

Related Terms:

• Data Analytics
• User Behavior
• Conversion Rate Optimization