Definition of keywords

Keywords are specific words or phrases that represent the main topics or themes within a document, content, or search query. In various contexts, keywords play a crucial role in information retrieval, search engine optimization (SEO), and categorizing content.

Explanation of keywords

In the context of search engines, keywords are used to match user queries with relevant content. 

In content creation, keywords are strategically included to improve visibility and relevance. They serve as important elements in metadata, indexing, and content organization.

Example of keywords

• In an article about healthy eating, keywords could include "nutrition," "diet," "exercise," and "wellness."

Strategies of keywords

• Research: Conduct thorough keyword research to identify terms relevant to the content or target audience.
• Placement: Strategically place keywords in titles, headings, and throughout content for better search engine visibility.
• Variety: Use a mix of short-tail and long-tail keywords to capture a broader audience.

Related terms

• Search engine optimization (SEO)
• Meta tags
• Long-tail keywords
• Keyword density
• AdWords (Google's advertising platform)