Definition of testimonials

Testimonials are statements or endorsements from individuals who have used a product, service, or experienced a brand, expressing their satisfaction and recommending it to others.

Explanation of testimonials

Testimonials serve as social proof, building trust and credibility by showcasing positive experiences from real customers.

Example of a testimonial

Customer reviews, quotes, or video testimonials featured on a company's website or marketing materials.

Strategies of testimonials

Encourage and collect genuine customer feedback, highlight testimonials in marketing materials, and leverage positive reviews for promotional purposes.

Related terms

• Customer reviews
• Endorsement
• Social proof