Definition of threads

Threads on social media refer to a series of connected tweets or posts by a user, allowing them to share longer-form content or tell a more extended story.

Explanation of threads

Threads help users present cohesive narratives, tutorials, or discussions that go beyond the character limit of a single tweet.

Example of a thread

A Twitter user creates a thread to share step-by-step instructions, each tweet building upon the previous one.

Strategies for planning threads

Plan thread content thoughtfully, use multimedia elements, and engage with followers through questions or calls to action within the thread.

Related terms

• Tweetstorm
• Social Media storytelling
• Long-form content