Definition of unique clicks

Unique clicks represent the number of individual users who click on a link, regardless of the number of clicks they make. It counts each user only once.

Explanation of unique clicks

Unique clicks provide insights into the distinct individuals engaged with a link, offering a more accurate measure of user interest.

Example of unique clicks

In an email campaign, unique clicks would count the number of different users who clicked on a specific link, excluding multiple clicks from the same user.

Strategies for unique clicks 

Analyze unique clicks for accurate engagement metrics, compare with total clicks, and use this data to refine marketing strategies.

Related terms

• Click-through rate (CTR)
• Engagement metrics
• User interaction