Definition of universal links

Universal links is a technology that allows deep links to work both on the web and within mobile apps, providing a seamless user experience by directing users to the appropriate content regardless of the platform.

Explanation of universal links

Universal links enhance user engagement by enabling a consistent and uninterrupted experience when transitioning between websites and mobile applications.

Example of a universal link

Clicking a universal link in an email opens a specific page within a mobile app if installed, or in a web browser if the app is not installed.

Strategies of universal links

Implement universal links for cross-platform user experiences, ensure compatibility with mobile app deep linking, and consider user journey continuity.

Related terms

• Deep linking
• Mobile app integration
• Cross-platform experience