Definition of brand

A distinctive identity, including a name, logo, design, and messaging, that sets a product, service, or company apart from others in the eyes of consumers.

Explanation of brand

A brand represents the sum total of a company's reputation, values, and visual elements. It is a crucial element in establishing a unique and recognizable presence in the market.

Example of brand

The Nike brand is instantly recognizable by its swoosh logo, "Just Do It" slogan, and association with athletic excellence.

Strategies of brand

• Develop a consistent brand identity across all touchpoints.
• Establish a unique selling proposition (USP) to differentiate the brand.
• Engage in brand storytelling to create an emotional connection with the audience.

Related terms

• Branding
• Brand identity
• Brand positioning
• Brand equity
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