Definition of dark post

An unpublished social media post that can be targeted to specific audience segments without appearing on the brand's public profile.

Explanation of dark post

Dark posts allow advertisers to create targeted content visible only to specific demographics or users, providing a more personalized and strategic approach to social media advertising.

Example of dark post

A dark post promoting a limited-time discount visible only to users who have previously visited the brand's website.

Strategies of dark post

• Use dark posts for A/B testing different ad creatives and messages.
• Target dark posts to specific audience segments for maximum relevance.
• Monitor and analyze the performance of dark posts for optimization.

Related terms

• Targeted advertising
• Unpublished post
• Social media advertising
• Ad targeting