Definition of link redirect

Link redirect is a process of forwarding one URL to another. It is commonly used for various purposes, including tracking, rebranding, or ensuring that old URLs lead to updated content.

Explanation of link redirect

Redirects can be temporary or permanent and are often employed to maintain a seamless user experience when URLs change.

Example of link redirect

A website might use a 301 redirect to send users from an old product page URL to the updated URL, preserving search engine rankings and ensuring visitors reach the intended content.

Strategies of link redirect

• Maintaining SEO: Use redirects to preserve search engine rankings during URL changes.
• Tracking: Implement redirects with tracking parameters for link analytics.
• User experience: Ensure a smooth transition for users when URLs are updated.

Related terms

• 301 Redirect
• 302 Redirect
• URL Forwarding
• Canonical URL
• Broken Link