Definition of QR code campaign

A QR code campaign is a coordinated effort utilizing QR codes in marketing strategies to achieve specific goals, such as lead generation or engagement. These campaigns leverage QR codes to connect offline and online marketing efforts.

Explanation of QR code campaign

Businesses use QR code campaigns to drive customer interactions, promote products, or gather data. Campaigns may include printed materials, advertisements, or events featuring QR codes.

Example of a QR code campaign

An event organizer incorporating QR codes on promotional materials, leading attendees to a registration page or providing event-related information.

Strategies for creating a QR code campaign

• Clearly define campaign objectives and calls to action.
• Incentivize users to scan QR codes through promotions or exclusive content.
• Monitor and analyze campaign metrics for optimization.

Related terms

• Marketing strategy.
• Call-to-action (CTA).
• Cross-channel marketing.
• Lead generation.