Definition of QR code CTA

A QR code CTA (call to action) involves using QR codes as a quick and direct means for users to access specific content or take predefined actions.

Explanation of QR code CTA

These CTAs are embedded within QR codes, prompting users to scan and engage with the associated content, such as visiting a website, accessing a discount, or entering a contest.

Example of QR code CTA

An advertisement featuring a QR code with a CTA to scan for exclusive access to a limited-time offer or to participate in a survey.

Strategies of QR code CTA

• Clearly communicate the value or incentive in the CTA.
• Ensure the QR code leads to mobile-friendly content.
• Integrate QR code CTAs into marketing materials strategically.

Related terms

• Call to action (CTA)
• User engagement
• Incentive marketing
• Mobile-responsive content