Definition of a retargeting campaign

A retargeting campaign is a series of retargeted ads designed to re-engage specific audience segments that have shown interest or interacted with a website.

Explanation of a retargeting campaign

Retargeting campaigns aim to bring back users who may have abandoned a website or specific products, increasing the likelihood of conversion.

Example of a retargeting campaign

A series of display ads targeting users who viewed specific products but did not complete the purchase during their previous visit.

Strategies for a retargeting campaign

Create compelling ad creatives, set clear campaign goals, and use analytics to refine targeting for optimal results.

Related terms

• Ad retargeting
• Dynamic retargeting
• Conversion optimization