Definition of Snapchat Streak

A Snapchat streak is a feature on Snapchat that shows the number of consecutive days two users have exchanged Snaps.

Explanation of Snapchat Streak

Streaks encourage consistent interaction and engagement between users, as they try to maintain a streak by sending Snaps daily.

Example of a Snapchat Streak

Two friends sending each other a Snap every day to keep their Snapchat Streak alive.

Strategies for Snapchat Streak

Encourage user participation by gamifying interactions through streaks, and use streak milestones for promotional activities.

Related terms

• User engagement
• Gamification
• Social media metrics