Definition of a tracking parameter

A tracking parameter is an additional piece of information added to a URL, often in the form of query parameters, to monitor and analyze the performance of marketing campaigns and track user interactions.

Explanation of tracking parameter

Tracking parameters enable marketers to gather data on the sources, mediums, and campaigns that drive traffic to a specific website, providing insights into campaign effectiveness.

Example of a tracking parameter

Adding UTM parameters to a URL to track the source, medium, and campaign associated with a link shared on social media.

Strategies for implementing a tracking parameter

Consistently use tracking parameters, standardize naming conventions, and regularly analyze tracking data for informed decision-making.

Related terms

• UTM parameters
• Campaign analytics
• Attribution modeling