Definition of vanity URL

A vanity URL is a customized URL that redirects to a longer, less memorable link, often used for branding purposes or creating easily shareable web addresses.

Explanation of vanity URL

Vanity URLs are designed to be more user-friendly, aesthetically pleasing, and easier to remember compared to complex or lengthy original URLs.

Example of a vanity URL

A company using "www.brandname.com/sale" as a vanity URL to redirect to a longer and more complex promotional link.

Strategies for choosing a vanity URL

Choose simple and memorable vanity URLs, align them with branding, and ensure they redirect correctly to the intended destination.

Related terms

• URL shortener
• Branded link
• Custom URL