Definition of white-label agreement

A White-Label Agreement is a contractual arrangement between a product or service provider and a reseller to market and sell the product or service under the reseller's brand.

Explanation of white-label agreement

The agreement outlines the terms, conditions, and responsibilities of both parties in the white-label relationship.

Example of white-label agreement

A white-label agreement between a software provider and a marketing agency allowing the agency to resell the software under its brand.

Strategies for white-label agreement

Clearly define branding guidelines, establish pricing structures, and ensure legal and contractual clarity in the agreement.

Related terms

• Reseller agreement
• Private label agreement
• Branding contract