Affiliate network

Definition of affiliate network

An affiliate network is a platform that connects affiliates with merchants or businesses looking to run affiliate marketing programs. It facilitates the tracking of affiliate activities, commission payments, and reporting.

Affiliate networks streamline the management of affiliate programs, providing a centralized system for tracking and optimizing performance.

How do affiliate networks work?

Affiliate networks act as intermediaries between merchants who want to sell products and affiliates who promote them. Merchants list their products on the network, and affiliates choose products to promote using unique tracking links. When a customer clicks an affiliate's link and makes a purchase, the network tracks the transaction and ensures the affiliate receives a commission. The network handles payment processing and provides reporting for both merchants and affiliates.

Types of affiliate programs

When selecting an affiliate program, consider your niche and audience. Below are some top affiliate programs categorized by sector:

1. General and eCommerce

• Amazon Associates: Access to a vast range of products, easy to join, but often lower commissions.
• eBay Partner Network: Flexible options for promoting a variety of items.
• Shopify: E-commerce platform with high potential commissions.

2. Web hosting and software

• Bluehost: Renowned web hosting provider offering competitive commissions.
• HostGator: Another popular hosting service.

3. Finance

• Personal Capital: Financial management tool with commission for leads.

4. Travel

• Booking.com: Extensive accommodation options.
• TripAdvisor: Reviews and booking services for travel enthusiasts.

5. Marketing

• Semrush: Comprehensive SEO tools with attractive commission structures.
• GetResponse: Email marketing software with various tiers.
• HubSpot: CRM solutions and marketing tools.
• Replug: URL shortener and other feature-rich marketing tools.

6. Health and wellness

• NutriProfits: Offers health and beauty products.

Related: How to sign up for the Replug affiliate program?
 

Key factors to consider when choosing a affiliate program

When selecting an affiliate program, keep these factors in mind:

• Relevance: Does the product align with your audience's interests?
• Commission rate: What percentage do affiliates earn?
• Cookie duration: Length of time you can earn commissions after a customer clicks your link.
• Reputation: Evaluate the reliability and trustworthiness of the product/company.
• Conversion rate: Assess how well the product converts on your platform.
• Payment terms: Understand minimum payout thresholds and payment frequency.
• Support: Look for programs that offer good support for affiliates.

Related terms

• CPA Network (Cost Per Action)
• Publisher
• Advertiser
• Third-Party Tracking