Definition of infographic

An infographic is a visual representation of information, data, or knowledge designed to convey complex concepts in a clear and concise manner. Infographics use a combination of images, charts, graphs, and text to present information in an easily understandable and visually appealing format.

Explanation of infographic

Infographics are used across various industries to communicate statistics, processes, or concepts, making it easier for the audience to grasp the information quickly.

Example of infographic

A healthcare infographic illustrating the benefits of regular exercise, incorporating statistics, icons, and a step-by-step guide to encourage a healthy lifestyle.

Strategies of infographic

• Simplicity: Keep the design simple and focused on key information to avoid overwhelming the audience.
• Visual hierarchy: Use visual elements to guide the audience's attention and prioritize important information.
• Brand consistency: Ensure the infographic aligns with the brand's visual identity for cohesive communication.

Related terms

• Data visualization
• Visual communication
• Graphic design
• Information design