Definition of audience targeting

Audience targeting is a marketing strategy that involves tailoring advertising and content to reach a specific audience based on demographics, behaviors, interests, or other criteria. The goal is to deliver relevant content to the most receptive audience.

Explanation of audience targeting

By understanding the characteristics and preferences of a target audience, marketers can create personalized and compelling messages, increasing the effectiveness of their campaigns.

Example of audience targeting

An e-commerce platform using audience targeting to show ads for sports equipment to users who have previously shown an interest in fitness-related products.

Strategies for audience targeting

• Data analysis: Utilize data analytics to identify key characteristics and behaviors of the target audience.
• Personalization: Create personalized content and offers that resonate with specific audience segments.
• A/B testing: Experiment with different targeting parameters to optimize campaign performance.

Related terms

• Target audience
• Demographics
• Behavioral targeting
• Persona