Definition of crowdsourcing

The practice of obtaining input, ideas, or content by soliciting contributions from a large group of people, often through online platforms.

Explanation of crowdsourcing

Crowdsourcing leverages the collective intelligence and creativity of a diverse group of individuals to solve problems, generate ideas, or gather information.

Example of crowdsourcing

A company seeking logo designs from the public and selecting the best design through a crowdsourcing contest.

Strategies of crowdsourcing

• Clearly define the purpose and guidelines for crowdsourced projects.
• Offer incentives, such as rewards or recognition, to encourage participation.
• Engage with the crowd throughout the process for feedback and collaboration.

Related terms

• Open innovation
• Collective intelligence
• Crowdfunding
• Idea generation