Definition of engagement rate

The percentage of users who interact with a link is often measured by clicks or other predefined actions.

Explanation of engagement rate

Engagement Rate measures the level of user interaction with a particular element, such as a link, post, or advertisement. It is calculated by dividing the number of interactions by the total number of impressions and multiplying by 100.

Example of engagement rate

If a link receives 100 clicks and has 10,000 impressions, the engagement rate is 1%.

Strategies of engagement rate

• Create compelling and relevant content to increase engagement.
• Monitor and analyze engagement metrics to refine marketing strategies.
• Use clear and enticing calls-to-action to prompt user interaction.

Related terms

• Click-through rate (CTR)
• Interaction rate
• Conversion rate
• Impressions