Definition of link-building

Link Building is a digital marketing strategy focused on acquiring hyperlinks from external websites to one's own site. The goal is to improve search engine visibility, credibility, and traffic.

Explanation of link-building

Search engines often consider the number and quality of links pointing to a website as a factor in determining its authority and relevance. Link building is an essential part of search engine optimization (SEO).

Example of link-building

A website may engage in link building by reaching out to other relevant websites for guest posting opportunities, which include backlinks to the site.

Strategies of link-building

• Quality over quantity: Focus on obtaining links from reputable and relevant sources.
• Content marketing: Create high-quality content that naturally attracts links.
• Outreach: Actively reach out to other websites for collaboration and link inclusion.

Related terms

• Backlink
• Anchor text
• Guest posting
• Domain authority
• Natural linking