Definition of link masking

Link masking, also known as URL masking or cloaking, is a technique where the actual URL of a hyperlink is hidden, and a different URL is displayed in the address bar. It is often used for aesthetic or security reasons.

Explanation of link masking

Masking links can make them appear more user-friendly or prevent users from viewing the actual destination URL.

Example of link masking

An affiliate link "http://www.example.com/affiliate123" might be masked to display "http://www.example.com/recommends/product."

Strategies of link masking

• Aesthetics: Use link masking for cleaner and more readable URLs.
• Affiliate marketing: Protect affiliate links from tampering or manipulation.
• Security: Prevent users from directly accessing sensitive or private URLs.

Related terms

• Link cloaking
• URL masking
• Hidden redirect
• URL forwarding
• Cloaked link