Definition of link retargeting

Link Retargeting is a marketing strategy that involves displaying targeted advertisements to users who have clicked on a specific link but did not complete a desired action, such as making a purchase.

Explanation of link retargeting

This technique leverages user behavior captured through link clicks to deliver personalized retargeted ads, increasing the likelihood of conversion.

Example of link retargeting

After clicking on a product link but not making a purchase, a user might see retargeted ads for that product on various websites they visit.

Strategies of link retargeting

• Segmentation: Create retargeting campaigns based on specific link clicks.
• Personalization: Tailor retargeted ads to match the user's interests and behavior.
• Optimization: Continuously refine retargeting strategies based on performance data.

Related terms

• Retargeting
• Remarketing
• Behavioral Targeting
• Conversion Tracking
• Ad Retargeting