Definition of newsjacking

Newsjacking is a marketing or PR technique where businesses or individuals capitalize on current news events or trends to generate attention, awareness, or engagement for their own brand or content.

Explanation of newsjacking

By aligning their messaging with trending topics, marketers aim to ride the wave of public interest and leverage the momentum created by news coverage.

Example of newsjacking

A company might quickly create and share content related to a viral meme or a trending news story to insert their brand into the ongoing conversation.

Strategies of newsjacking

• Timeliness: Act quickly to align marketing efforts with breaking news or trending topics.
• Relevance: Ensure that the newsjacked content is relevant to the brand and the current news event.
• Social listening: Monitor social media and news platforms for real-time opportunities to newsjack.

Related terms

• Trendjacking
• Real-time marketing
• Reactive marketing
• Viral marketing
• Cultural relevance