Definition of organic traffic

Organic traffic refers to the visitors who land on a website through unpaid, natural, or non-promotional search engine results. It represents users who discover the website through relevant search queries.

Explanation of organic traffic

Organic traffic is driven by the visibility of a website's content in search engine results pages (SERPs) without the use of paid advertising.

Example of organic traffic

If a user enters a search query on Google and clicks on a link from the search results, the resulting visit is considered organic traffic.

Strategies for organic traffic

• SEO: Optimize website content for search engines to improve organic search rankings.
• Quality content: Produce valuable and relevant content that attracts organic traffic.
• Keyword research: Identify and target relevant keywords to enhance search visibility.

Related terms

• Paid traffic
• Search Engine Optimization (SEO)
• SERP (Search Engine Results Page)
• Traffic acquisition
• Inbound marketing