Definition of user segmentation

User segmentation involves categorizing users based on specific characteristics, behaviours, or preferences for targeted analysis and personalized marketing efforts.

Explanation of user segmentation

By grouping users with similar traits, businesses can tailor their marketing strategies to address the unique needs of each segment.

Example of user segmentation

An e-commerce platform segmenting users based on purchase history, allowing for targeted promotions to different customer groups.

Strategies for user segmentation

Identify relevant segmentation criteria, use analytics tools for segmentation, and create personalized campaigns for each user segment.

Related terms

• Customer segmentation
• Behavioural segmentation
• Target audience