X (Formerly Twitter)

X (Formerly Twitter)

Definition of X (Formerly Twitter)

X is a social media platform that was formerly known as Twitter. It is a social networking service that allows users to post and interact with short messages called tweets.

X, like its predecessor Twitter, facilitates real-time communication, sharing of news and information, and engagement through tweets, retweets, and likes.

Why did Twitter change to X?

Elon Musk changed Twitter's name to X as part of a significant rebranding effort that reflects a shift in corporate strategy and the platform's evolution since Musk took over in October 2022. The rebranding involved changing the company's structure, culture, revenue model, and future plans for the platform. Musk's fascination with the letter X dates back to his previous ventures like X.com and SpaceX, leading to the choice of "X" for Twitter. The rebranding aims to transform Twitter into a super app offering various services beyond social media.

Strategies for using X (formerly Twitter)

  • Leverage X for real-time updates, engage with followers through tweets and interactions, and use relevant hashtags to increase visibility.
  • Use social media automation and listening tools if you want to grow as a brand or an influencer.
  • Paste only short & branded URLs for higher engagement & trust.
  • Use a link in bio to help people discover more about you.

Related terms

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